"Why?" This question fuels everything I do.

As a designer, my process is driven by a deep curiosity to understand the underlying needs of users. I dive into the problem space, asking the right questions to uncover insights that lead to solutions not just good for the user, but also impactful for the business.

My B.Sc. (Hons) in Product Design (Marketing & Innovation) has given me a solid foundation in innovation and user-centred design, enriched by hands-on projects and real-world applications. I thrive in the ambiguity of the discovery phase — taking the time to truly understand the problem before jumping into solutions.

From concept to market, I bring a holistic approach to design, blending design thinking, service marketing, product development, and innovation management. I’m passionate about creating solutions that are not only effective but also equitable, ensuring inclusivity in every design choice I make.

In 2023, I was honored to receive the Judges’ Choice Award in the Technology category of the Universal Design Grand Challenge for my “Leva App & Buddy” project, a testament to my commitment to designing products that truly make a difference.

Curiosity, passion, and a desire to create meaningful change are what drive me. Let’s solve the big questions together.